The theme of Rich Paul x New Balance 2010 “Unbothered” capsule is focus, patience, and progression without distraction. Instead of obsessing over the new and now, the collab embodies a sense of intention. It’s a word that defines how Paul operates and impacts sports and culture.
The New Balance ABZORB 2010 is the centerpiece of the collection. It’s a clean silhouette that references early-2000s performance trends with contemporary details. The segmented ABZORB midsole provides depth and comfort. Layered leather and diamond-knit mesh offer structure, and plum and burgundy tones set a mellow mood. It’s present without trying to be flashy.
There is a subtle versatility, too. The 2010 isn’t as boxy as some of the Y2K resurrection efforts of recent years. It keeps things balanced and wearable, a nod to durability over disposability. It’s a restraint that makes the entire design feel more long-term. An evolution, not a fad. The spirit of “Unbothered.”
Completing the capsule are a tee, hoodie, and hat for head-to-toe cohesion. Each works with the others to complete the Rich Paul x New Balance 2010 “Unbothered” vision. Together, they make for a consistent and confident lifestyle collection.
Rich Paul New Balance 2010 Release Date
The Rich Paul x New Balance 2010 “Unbothered” drops December 17, 2025. The sneaker is $180 while the apparel starts at $45 and goes up to $200. Find the entire collection at NewBalance.com and select retail partners.
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Color: Plum Brown/Burgundy
Style Code: U2010RP1
Release Date: December 17, 2025
Price: $180










































































































































































































































































