Rhyne Howard unveiled her latest Jordan Tatum 4 PE at an Atlanta Dreams matchup against the New York Liberty on Thursday. Unlike most player/team sneakers, this shoe pays homage to multiple people and causes close to Howard’s heart.
Purple is used to represent lupus awareness and one of Howard’s best friends. Teal represents her grandmother who passed away from scleroderma. Blue is an homage to former Kentucky teammate and friend Terrence Clarke.
Shoes like this also typically have some type of personal inscription inside of them too. “Find A Way” is written on the shoe as it was Howard’s way of telling herself to protect her peace, stay grounded, and keep pursuing joy during her hardships.
She’s still heavily involved with the creation of her Jordan Brand Player Exclusives, collaborating with the design team on concepts, colorways and personal references for each pair.
Overall this Tatum 4 that was designed for more than just syncing up with an Atlanta jersey. It comes complete with nods to her family and friends, while also giving Howard another unique look to wear on the hardwood. A public release is not expected.
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