Jay Gordon, co-founder of Boston boutique Bodega first fell in love with Nike’s ACG during high school, and now he’s given a chance to design his very own Nike Air Mowabb silhouette.
“The first time I saw someone wearing the Mowabb I thought ‘those are awesome.’ It was one of the first ACG shoes that I got. I was with a friend at a store on 17th street. He was like, ‘Why are you getting that? It’s crazy?’”
Gordon’s love affair with American outdoor gear (and ACG in particular) comes full circle in a duo of special-edition NIKEiD x ACG x Pendleton Mowabb. The two versions highlight distinct, limited Pendleton patterns created especially for Nike (fun fact: It’s the first Pendleton output to include the Nike wordmark). The Arctic is an appropriately stark Black-and-White scheme, while the Sunset mixes bold colors references the late evening skyline of Moab.
Launching November 5th, Gordon’s two articulations of the NIKEiD ACG x Pendleton Mowabb feature an exclusive speckled heel strap and Black outsole. Each is numbered 1-100 on the medial side of the collar (in the style of the ACG badge). The Sunset will be available at ComplexCon in Long Beach, while the Arctic lands at Bodega in Boston.
Additional customizable options for the NIKDiD ACG x Pendleton will run on Nike.com from November 9th at 9AM until November 14th at 11:59 pm.