Nike has redesigned the once popular Shox shoe for its comeback with the debut of the Nike Shox Gravity that released exclusively at the Sneakeasy in NYC.
We first got word that Nike will be bringing back the Nike Shox from Mark Parker during Investor’s Day. Believe it or not, the shoe was a game-changer back in the 2000s, made famous by Vince Carter.
Now, Shox is back, and for its return Nike will be giving the shoe a modernized design that emphasizes lightweight construction.
While they’ve already dropped at the Sneakeasy in NYC, a wider release is expected early 2018. Stay tuned to Sneaker Bar for more updates.
UPDATE: The Nike Shox is back. That is largely thanks to Aaron Cooper, Greg Thompson and Brian Farris’ 90 collective years of experience in product design, engineering and marketing. Cooper worked, fittingly, on a Shox product (the Shox BB4) and joined Thompson and Farris (regular and trusted partners throughout his career) to realize the system’s latest iteration, the Nike Shox Gravity.
For the latest Shox, creating a specific in-shoe experience became the trio’s priority. “Any time we create a new innovation platform, the most important thing is that we’re actually adding a new experience to our portfolio,” says Thompson.
Cooper and Farris delivered the project and Thompson helped form 25 different versions. These will kick off in early 2018 with the Shox Gravity, with additional colorways following shortly after.
You can read more about the design aspect via Nike News.