At Nike’s 2017 investor day meeting, we learned a lot about what’s to come from the brand. An interesting topic that was revealed was the fact that the Nike Shox will be making a return. Originally debuted in 2000 and was made famous by Vince Carter when he wore his Shox BB4s.
According to Michael Spillane, Nike’s president of product and categories, the Nike Shox is expected to come back during the holiday season. He also added, “the new Shox shows the power of our edit to amplify strategy as one model, one consistent feel amplified across 11 distinct characters and 25 colorways.”
In his quotes Spillane noted that the Shox will be making a return in the holiday season, but it’s unclear if he meant Holiday 2017 or Holiday 2018. Check out some of the sample product photos below and stay tuned to Sneaker Bar for more updates as they develop.