Amazon, who just made a huge purchase of Whole Foods for $13.7 billion USD in cash, along with introducing Amazon Prime Wardrobe is now taking things further. Both Amazon and Nike have agreed in a deal to start stocking items directly from Nike. This will also help fakes from being sold on Amazon, not to mention that Nike looks to earn a half a billon USD from this new partnership.
“Taking this step would give Nike direct economic exposure to a large and fast growing distribution channel, while improving the brand presentation and expanding access to millennial shoppers,” Goldman analyst Lindsay Drucker Mann said.
Will Amazon be the future of purchasing upcoming Nike/Jordan releases? Let us know what you guys think of this move in the comments section.