The Nike LeBron line releases a new silhouette every year with new technology and a constantly increasing price point. The Elite series inevitably releases as well and expands upon the initial look by bringing in stylized design, improved technology, alternate color ways, and an even heftier retail price. If the regular LeBron 11 color ways sit aside from the limited releases such as the Forging Iron, why is it expected that the Elite will do better?
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Needless to say, it doesn’t. It shares the same attributes as LeBron, flopping constantly on the market every year and with the highest priced sneaker to date at $275 before tax. It shouldn’t be expected to fly off shelves, especially since we have seen the same story occur with the Nike LeBron 9 and 10. So what if the sneaker features ever-lasting materials and top of the line basketball performance? The initial price alone scares off many consumers and the data provided shows it.
The Elite series releases as well and expands upon the initial look by bringing in stylized design, improved technology, alternate color ways, and an even heftier retail price.
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