This summer, as breakdancing enters the Olympic stage in Paris, Nike introduces the Nike Jam. Crafted after years of research with elite breakdancers, this shoe is tailored to their needs.

Drawing from insights gained over four years in the Nike Sports Research Lab (NSRL), the Nike Jam blends mesh, leather, and suede in its low-cut design. It’s perfect for the sliding footwork essential in breakdancing.

The drop-in midsole provides both a low-to-the-ground feel and impact protection. This combination enhances performance during dynamic movements. Moreover, the intricate outsole pattern, based on NSRL data, ensures top-notch traction and agility.

Set for launch in July 2024, the Nike Jam will be available at selected Nike retailers. You can find it in-store, online, and on Nike.com, priced at $120 USD in men’s sizes.

In conclusion, with the Nike Jam, Nike has created a shoe that truly represents the spirit of breakdancing. Its innovative design, backed by years of research, promises to elevate athletes’ performances on the Olympic stage and beyond.

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Photos: Complex