Following Patrick Beverly’s bold remarks in the opening playoff round against the Memphis Grizzlies and Minnesota Timberwolves, Ja Morant responded with a memorable statement: “We ain’t avoiding any challenges. We embrace them head-on.” Inspired by this exchange, Nike Basketball is set to launch a special edition Ja 1 “Smoke” colorway.

This unique Nike Ja 1 iteration boasts a striking color palette, combining Black, Light Silver, Coconut Milk, Vivid Sulfur, and Cobalt Bliss. The shoe’s construction blends breathable mesh and durable leather, with intriguing Grey marbling accents adorning the TPU Swoosh logos. The iconic Ja Morant logo graces the mismatched tongues and insoles, accompanied by the number “12” elegantly embroidered on the heel. The standout feature of this colorway is Ja Morant’s handwritten rendition of the famous phrase, displayed prominently on the lateral side. A resilient Coconut Milk rubber sole adds the finishing touch to this remarkable design.

Mark your calendars for October 6th, as the Nike Ja 1 “Smoke” will hit the shelves at select Nike Basketball retailers, both in-store and online via Nike.com. These sneakers will be available in men’s sizes, with an affordable retail price of just $110 USD.

In summary, Ja Morant’s epic response to Patrick Beverly’s taunts has paved the way for a stunning Nike Ja 1 “Smoke” release. With its eye-catching design and affordable price point, this special edition shoe is sure to be a hit among fans and sneaker enthusiasts alike. Don’t miss out on the opportunity to own a piece of this basketball-inspired footwear, designed to empower you to face any challenge with confidence and style.

Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.

UPDATE 9/29: Ja Morant’s suspension resulted from an incident involving a firearm, prompting Nike to replace the “We Ain’t Ducking No Smoke” quote on his shoe with a traditional patch, although the quote was originally meant to convey the Grizzlies’ fearlessness in competition rather than promoting violence.