Nike hosts Kevin Durant on his first tour of Europe beginning Sept. 3 in Paris and continuing to Milan (Sept. 6) and Rome (Sept. 7) with a final stop in Barcelona on Sept. 9. Durant will participate in an array of events and activities while in Europe, aiming to inspire young athletes, as part of the Kevin Durant Investigates (KDI) “New Season. Are you Ready?” program.
While officially kicking off the tour in Paris for his first full day in town, Durant took time out to visit iconic sights of the French Capital, stopping at the Eiffel Tower. Later in the day, Durant is meeting with a group of young Parisian basketball players at le Centquatre cultural center for a tournament and skills challenges.
As the tour moves to Italy, KD will visit basketball hotspots in Milan and Rome. He will also take in the cultural sights and historic landmarks, participating in a KDI camp in Milan, as well as visit fashion houses and the Nike Stadium Milan. In addition, he will drop by Space23, the sportswear store owned by Marco Materazzi, to meet fans and the Italian football star.
The last leg of the tour will see Kevin Durant head to Barcelona, where he will help to coach local basketball players. KD will surprise Barcelona basketballers on different city courts inviting them to join him to play on a downtown court next to the beach in Barcelona.
In the KDI “New Season. Are you Ready?” campaign led by Nike Basketball and Foot Locker, Kevin Durant and his elite investigative team issue challenges to European athletes heading into their forthcoming season. The team of special agents, led by Durant, will scour Europe celebrating those who are putting in the hard work in pre-season and exposing those who aren’t.
Source: Nike, Inc.