Nike’s famous slogan, “Just Do It,” has achieved unparalleled marketing success. For over 30 years, this phrase has been crucial to Nike’s global brand value.

Expanding on the 1988 creation by Don Wieden, Nike Sportswear presents a new “Just Do It” collection for the upcoming fall season. Alongside the latest Air Force 1 Low, a women’s exclusive Dunk Low will also be introduced.

This Nike Dunk Low features a sleek White leather base with iridescent overlays, Just Do It lace dubraes, and “NIKE” text on the heel tabs. Notable details include upside down Nike logos on the tongue labels and heels. Black velvet inner lining adds a touch of luxury, while Swoosh logos, heel tabs, and a rubber outsole atop a White midsole complete the design.

Take a look at the official photos below and expect the Nike Dunk Low “Just Do It” to launch in women’s sizes soon at select Nike Sportswear retailers and Nike.com. The retail price is set at $120 USD.

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