Monday, October 3, 2022
HomeNikeSerena Williams Combines Kobe's & Kung Fu for Her Latest NikeCourt Flare...

Serena Williams Combines Kobe’s & Kung Fu for Her Latest NikeCourt Flare Shoe

The latest Nike Court Flare Serena Williams has a unique build that was inspired by the Kobe Bryant Nike line as well as a little bit of Kung Fu.

- Advertisement -

Knowing that this concept would take some crafty explanation, Cooper brought the collection of KOBE signature shoes to his first meeting with Williams. The evolution of the series is a case study in the benefits of minimal design, as it graduates from bulkier models to more flexible, lower profile silhouettes.

“Serena is friends with Kobe and she obviously respects his capabilities on the court,” Cooper says. “So she really responded to his story and was able to envision that translating to her performance.”

With Williams on board, the design team then began exploring potential solutions in the Nike Innovation Kitchen. It’s in this top-secret area where a team imagines and invents the future of sports performance products. However, it was a prototype from the past with unconventional inspiration that sparked the initial NikeCourt Flare concept.

“The very first seed of the idea actually came from working with a Kung Fu master,” Cooper says. “An insight we gained from him was this idea of unencumbered mobility. The thought is that a product should be an extension of your body.”

This particular thinking first surfaced in a protoype for training and then later found form in basketball. A number of core attributes from the Kung Fu-inspired prototype have influenced elements of the NikeCourt Flare, none more notable than the shoe’s neoprene ankle cuff. The cuff helps deliver awareness of the body’s movement in space, which provides Williams with a feeling of stability and, thus, increased confidence. This helps her attack each shot and make each cut with uncompromised surefootedness.

Check out the additional photos of the Nike Court Flare Serena Williams below, and find them available now in this White/Metallic Silver colorway on Nike.com. The retail price tag is set at $200 USD.

Nike Court Flare Serena Williams

Nike Court Flare Serena Williams

Nike Court Flare Serena Williams

Nike Court Flare Serena Williams

Source: Nike, Inc.

- Advertisement -
Mario Briguglio
Mario Briguglio
Founder and Editor in Chief. My passion for sneakers started at age 6 and now I've turned my passion into a profession. Favorite Kicks - Air Jordan 3 "Black Cement"

Follow Us

131,236FansLike
376,975FollowersFollow
94,572FollowersFollow

Recent Stories

Related news