Monday, January 17, 2022
HomeNikeNike Introduces Their New Atsuma Runner

Nike Introduces Their New Atsuma Runner

The lateral side Swoosh of Nike’s new classically styled runner, the Atsuma, is mirrored by a cutout version on the medial. It’s a handsome aesthetic feature — pleasant for looks alone — but also one that manifested a design challenge. The charge: Reduce material waste by increasing pattern efficiency.

- Advertisement -

Nike Atsuma rethinks and reimagines how traditional cut-and-sew footwear can be improved by considering how offcuts can act as critical components of the shoe’s construction and beautiful elements of its design. In addition to the lateral and medial panels, the shoe’s heel counter and eyestay exhibit playful employment of negative space. So too does the hangtag, which is formed by a cutout on the outsole. A recycled sockliner adds to the considered decisions.

Nike Atsuma Release Date

Look for the Nike Atsuma to release on January 1st at select retailers and Nike.com. The retail price tag has yet to be announced.

Nike Atsuma
Release Date: January 1, 2020

Nike Atsuma Release Date

Nike Atsuma Release Date

Nike Atsuma Release Date

Nike Atsuma Release Date

Nike Atsuma Release Date

Nike Atsuma Release Date

Nike Atsuma Release Date

Nike Atsuma Release Date

Nike Atsuma Release Date

Nike Atsuma Release Date

- Advertisement -
Mario Briguglio
Founder and Editor in Chief. My passion for sneakers started at age 6 and now I've turned my passion into a profession. Favorite Kicks - Air Jordan 3 "Black Cement"

Follow Us

115,477FansLike
349,335FollowersFollow
69,657FollowersFollow

Recent Stories

Related news