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Nike Unveils A.I.R. Prototypes

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In Paris, Nike revealed A.I.R. prototypes co-created with elite athletes. These include Victor Wembanyama, Eliud Kipchoge, and Kylian Mbappé. The aim was to envision future Nike sneakers, blending athlete insights with AI technology.

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Starting with athlete input, designers utilized AI prompts for 3D-printed prototypes. John Hoke, Nike’s chief innovation officer, sees limitless possibilities in this project. He emphasizes the need for emotional impact, sparking optimism for the future.

“For these prototypes to succeed, they must evoke awe and optimism,” says Hoke. He believes this project showcases the vast potential of Nike Air technology. With nearly 50 years of innovation, there’s much more to explore.

Explore the full range of Nike A.I.R. footwear design concepts below. Discover the future of athletic footwear firsthand.

In conclusion, Nike’s A.I.R. prototypes represent a thrilling collaboration between elite athletes and cutting-edge technology. They offer a glimpse into the future of sneaker design, where innovation knows no bounds. Explore the full range of possibilities with Nike A.I.R. footwear concepts today.

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Mario Briguglio
Mario Briguglio
Founder and Editor in Chief. My passion for sneakers started at age 6 and now I've turned my passion into a profession. Favorite Kicks - Air Jordan 3 "Black Cement"

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