Nike Sportswear continues to expand their Air Max 97 lineup. Next up is an upcoming release that you can possibly scan yourself.

Dressed in fall colors. This Nike Air Max 97 has a unique inspiration behind its design. The Brown and Black branding represents as the cardboard boxes used to ship sneakers, while the barcode on the outsole is a nod to the packages being scanned before shipping. It striped tongues symbolizes the tape Nike uses on online orders, while the stamp on the insole is Nike’s box certification for its factory in Memphis.

Nike Air Max 97 Unboxed Release Date

Look for this Nike Air Max 97 “Unboxed” to release on January 18th at select Nike Sportswear retailers and Nike.com. The retail price tag is set at $160 USD.

UPDATE: Nike has confirmed that the “Unboxed” Air Max 97 is set to release on Friday, January 18th at select retailers and Nike SNKRS. The release is inspired by the cardboard boxes that Nike ships their sneakers in.