It was back in 1988 at an advertising agency meeting when the founder of the Wieden+Kennedy agency, Dan Wieden, created the slogan, “Just Do It” for Nike. Since then, that tagline has become one of the most popular three words as it stands for doing something in a straightforward manner. Over the years Nike has released many “Just Do It” collections, and now it looks like another is in the making as we come across this upcoming Air Max 97 representing the iconic slogan.

Dressed in a mix of Purple, Navy, Black, and White color tones. This offering of the Nike Air Max 97 features a Purple open mesh upper with Navy mesh side panels and nubuck mudguards. Other details includes Black 3M reflective racing stripes with the lowest one printed with Nike’s classic “Just Do It” slogan. Leather overlays on the tongues with “air max” printed on the heel pull tabs atop a White midsole and Black rubber outsole completes the design.

Check out the official photos below, and look for the Nike Air Max 97 “Just Do It” to release in the coming months at select Nike Sportswear retailers and Nike.com.

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