Muddy trails, bobbing headlamps and pre-dawn starts. These elements set the stage for Nike’s new outdoor campaign. All Conditions Gear is moving front and center, instead of taking a back seat to other divisions. The Nike ACG relaunch sharpens focus, clarifies purpose and re-commits to athletes who prefer dirt to pavement.

Footwear drives the reset instead of chasing it. The ACG Ultrafly Trail leans into lightweight, race-ready construction built for speed. The tougher Zegama remains in place for longer efforts and rougher terrain. Apparel follows the same logic, favoring breathable racing layers and insulated shells made for real weather rather than casual wear.

Inside Nike, the former Nike Trail operation now lives fully under ACG. The move gathers decades of running expertise in one house while preserving ACG’s distinct identity. Meanwhile, an expanded All Conditions Racing Department adds new elite trail runners from Japan, Korea, and the United States. Those athletes test products hard, offer feedback, and shape designs through real miles on real trails.

Nike ACG’s first standalone shop, ACG Base Camp in Beijing, makes that strategy tangible. More than just a store, it mixes products, narrative and trail culture all in one place. The approach feels forward-looking, rather than retrospective. It positions ACG to meet rising demand for outdoor performance apparel and equipment.

Find Nike ACG apparel rolling out now at ACG Base Camp in Beijing and at select Nike stores.

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