William J. Riley founded New Balance back in 1906. He chose the name “New Balance” when observing chickens in his yard, then demonstrating the way his arch supports worked by keeping a chicken foot on his office desk. He explained to everyone that the chicken’s three-clawed foot resulted in perfect balance.
Inspired by the colors of the roosters in William’s yard, New Balance will be releasing the MiUK Yard Pack. The pack includes the EPICTR, M991.5, M577, M1500 and M576, all paying tribute to the brands roots.
Look for the EPICTR and M991.5YP from the New Balance MiUK Yard pack to release on December 31st, with the M1500YP, M577YP and M576YP scheduled to debut on January 14th.