As a color synonymous with New Balance, Grey Day celebrates the transcendent nature of Grey and the enduring legacy of New Balance heritage. The focus for this guideline is in support of the Moon Daze pack and DTC Grey Shop. There will be a separate launch overview for the Made in USA Grey Day launch. All creative for the MADE Grey Day pack will be captured by the brand’s Creative Director and there is no opportunity for markets to capture their own creative.
Supporting the primary product initiative is the in-line Moon Daze pack which will create commercial energy around the larger product offering and brand moment. The pack includes bespoke iterations of the 550, 580, 9060, and MORE TRAIL. Grey Shop is the DTC narrative that will help market cross-category evergreen grey footwear and apparel along side the Moon Daze pack.
Check out the photos below, and celebrate Grey Day 2023 with the New Balance “Moon Daze” collection that releases on May 12th at select New Balance retailers and NewBalance.com. The retail price tag ranges from $180-$200 USD.
Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.
Style Code: U990TA4
Release Date: May 12, 2033
Price: $210
Style Code: U990TC6
Release Date: May 12, 2023
Price: $220
Style Code: U996TE
Release Date: May 12, 2023
Price: $190
Style Code: U998TA
Release Date: May 12, 2023
Price: $210
Style Code: U998GR
Release Date: May 12, 2023
Price: $185
Style Code: BB550GD1
Release Date: May 12, 2023
Price: $120
Style Code: U9060MD1
Release Date: May 12, 2023
Price: $150
Style Code: MT580MD2
Release Date: May 12, 2023
Price: $130
Style Code: MTMORNM1
Release Date: May 12, 2023
Price: $170
Style Code: NM808GDY
Release Date: May 12, 2023
Price: $115
Style Code: NM306GRY
Release Date: May 12, 2023
Price: $95
