Michael Jordan takes his name and brand very serious and with that he was forced to file a lawsuit against Chinese Company “Qiaodan” for copyright. The Chinese Company has used Michael Jordan’s Chinese name “Qiaodan” to build their brand without getting permission from MJ himself. The company went on to growth over $450 Million of revenue. The video below is Michael Jordan himself, explaining this matter and what his name and brand really mean to him.

[youtube]RdneJ6G1tKw[/youtube]

Source: CBS