Luka Dončić is spending part of the summer back in Europe, joining Jordan Brand for stops in Madrid, Belgrade, and Ljubljana. Youth basketball, store events, fan appearances, and The One tournament are all worked into the tour.

The first stop took place June 15 at Basketball Emotion in San Sebastián de los Reyes, Madrid. Dončić met with consumers and content creators at the Parque Comercial Megapark store.

Belgrade and Ljubljana will follow later this summer. Jordan Brand has not announced dates, but both cities are expected to host camps, retail events, and one-on-one competition for local players.

The One is Jordan Brand’s global tournament built around individual matchups. It gives young athletes a chance to show how they play, with skill, confidence, and creativity all part of the format.

The route also reflects Dončić’s own background. Madrid is where he turned professional and developed before reaching the NBA. Ljubljana is home. Belgrade brings the tour into another city where basketball has a long-standing place in the culture.

Jordan Brand will follow the remaining stops with photography, on-court footage, and behind-the-scenes coverage. Details for Belgrade and Ljubljana are still to come.

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