ASICS continues to innovate through bold collaborations, with its latest project alongside Amsterdam-based Lack of Guidance. This partnership reimagines the Gel-Quantum 360 VIII, blending football-inspired aesthetics with high-performance design.
Inspired by Japan’s 1998 World Cup goalkeeper, Yoshikatsu Kawaguchi, the sneaker mirrors his fiery kit. It features a striking red-orange and black color scheme with flame-like details. ASICS’ signature branding appears in a sleek silver outline, adding contrast. The breathable mesh upper ensures ventilation, while fused panelling boosts durability. Silver-accented laces and a sculpted black midsole complete the bold look.
Beyond style, the Lack of Guidance x Gel-Quantum 360 VIII delivers top-tier performance. The sneaker incorporates advanced 5D-printed elements and FF BLAST PLUS ECO cushioning for comfort. A DIVISION SPACE midsole enhances shock absorption, ensuring a smooth ride. Whether worn casually or for training, this sneaker balances fashion and function.
The Lack of Guidance x ASICS Gel-Quantum 360 VIII will release on January 31, 2025, at Lack of Guidance’s Amsterdam store and online shop. A global release will follow on February 7, 2025, at select ASICS retailers.
With its nostalgic football influence and modern tech upgrades, this collaboration is a must-have. Sneakerheads and ASICS fans alike should mark their calendars for this release.
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Style Code: 1203A721-600
Release Date: January 31, 2025 (Lack of Guidance)
Release Date: February 7, 2025 (Global)
Price: $190
UPDATE 2/3/25: Grab a look at the official photos below. A wider release is expected on February 7th.
Photos: Hartcopy