The Kubo Air Jordan 15 Tinker Hatfield is the latest collaborative sneaker from Nike and animation studio LAIKA that celebrates this month’s new LAIKA movie, Kubo and the Two Strings.
The Kubo x Air Jordan 15 follows in the footsteps of specially designed sneakers for each of the three previous LAIKA movies: Coraline, The Boxtrolls, and ParaNorman. Mr. Hatfield designed shoes inspired by the films; the latter proved to be a particularly popular shoe, and each new issue has become a collector’s item.
“People ask me all the time, ‘What’s your favorite Air Jordan and what’s your least favorite?” Hatfield told Complex. “Sometimes I’ll say my favorite is the Jordan XI, and a few times I’ve said my least favorite is the Air Jordan XV.”
Tinker decided to make the Air Jordan 15 in alternating colorways, with the left and right shoes mismatching. Using Blue and Red colorways tell the story of good and evil.
Over 300 pairs of the customized Jordan Brand sneakers celebrating the spirit and magic of the movie’s young hero Kubo are being made available to fans who compete to win pairs through exciting multimedia platforms. The ways to win are as unique as the shoe itself.
Complex will also announce an online sweepstakes beginning later this week, hosted by the website, where its followers will have a chance to win one of five pairs of the Kubo x Air Jordan 15.
Separately, timed to the “From Coraline to Kubo: A Magical LAIKA Experience” opening August 5th at Universal Studios Hollywood’s Globe Theatre, Kernel (www.kernel.com) will offer the website’s ticket buyers to the interactive event a chance to win a pair as well.
On August 8th, the Just Keep Livin Foundation (www.jklivinfoundation.org) will host a live eBay auction with dozens of pairs of Kubo x Air Jordan 15 sneakers up for bidding; all the proceeds will go to the Foundation’s programs that teach the importance of decision-making, health, education, and active living.
Finally, on August 11th, gamers will be able, as Kubo, to battle the Moon Beast in the fifth game available online at the official Kubo and the Two Strings website www.kubothemovie.com can compete to be in the top 250 scorers and win a pair of Kubo x Air Jordan 15s.