Jordan World of Flight (WOF) arrives in Beijing on March 23, marking its debut in China after successful launches in Milan, Tokyo Shibuya, and Seoul Hongdae. As the ultimate manifestation of basketball culture in retail, WOF showcases the best of Jordan Brand across four floors in the vibrant Sanlitun district.

Expressing excitement, Sarah Mensah, President of Jordan Brand, highlights the deep-rooted passion for basketball in China. The opening of Jordan World of Flight Beijing Sanlitun signifies a significant stride in the brand’s global expansion and innovation strategy, enriching its presence in China.

Designed uniquely, the store pays homage to both local heritage and Jordan Brand’s legacy. Incorporating the traditional 京砖 flooring from the Forbidden City on the first floor, it offers a compelling fusion of tradition and modernity. The Center Court and Heritage Wall further immerse visitors in the brand’s rich history and culture.

Collaborating with local artists, each floor boasts exclusive art pieces and products, including the Jordan Local Artist series, capturing the essence of Chinese street culture. Moreover, the store introduces innovative services like customizable products and member-only events, enhancing the shopping experience.

Among the exclusive offerings is the Wings Collection, epitomizing luxury streetwear, and “The Workshop,” enabling shoppers to personalize their Jordan products uniquely. From Air Jordan 1 hot-stamp embossing to apparel patching, these services add a touch of individuality.

Jordan World of Flight Beijing Sanlitun opens its doors at 15 North Sanlitun TaiKoo Li, Chaoyang District, Beijing, inviting basketball enthusiasts and fashion aficionados alike to experience the pinnacle of Jordan Brand’s retail excellence.

In conclusion, the launch of Jordan World of Flight in Beijing marks a significant milestone, underscoring the brand’s commitment to engaging with its global community and celebrating the fusion of basketball culture and fashion.

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