Jayson Tatum and Jordan Brand are preparing for the 2024-2025 NBA season with his latest signature shoe, the Jordan Tatum 3. One of the first colorways to drop is the “10K Hours,” which represents Tatum’s dedication to his craft and relentless work ethic.

The Jordan Tatum 3 “10K Hours” showcases a sleek, wavy design crafted from high-quality materials like nylon, mesh, and suede. Its seafoam base is complemented by apricot and orange accents, delivering a bold and fresh look on the court. Adding a motivational touch, phrases such as “Do The Work” and “Never Settle” are featured on the shoe, symbolizing Tatum’s approach to both basketball and life.

For maximum performance, the midsole features advanced Zoom Air and Cushlon 3.0 cushioning, providing top-level comfort and responsiveness. This technology is designed to support the needs of elite athletes, helping them perform at their best on the court.

The Jordan Tatum 3 “10K Hours” will release on October 17, 2024. Fans can find the shoe at select Jordan Brand retailers, online, and on Nike.com. With a price tag of $125 for men’s sizes and $90 for grade school sizes, it’s an accessible option for Tatum fans of all ages.

Closing out the year, the Jordan Tatum 3 “10K Hours” is set to inspire both players and sneaker enthusiasts alike. This release embodies the spirit of hard work and determination, making it a must-have for the new NBA season.

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