The Jordan Melo M11 is Jordan Brand’s latest performance model, incorporating FlightPlate: pinnacle technology created for the basketball court. Starting today, consumers in North America will be able to pre-order the Jordan Melo M11 at Jordan.com before the global launch on January 3.
JORDAN BRAND INTRODUCES THE JORDAN MELO M11
The Jordan Melo M11 is Jordan Brand’s latest performance model, incorporating the brand’s pinnacle technology created for the basketball court: FlightPlate. Designed to harness and return energy from every step for explosive liftoff, FlightPlate features a moderator plate placed directly over the forefoot Nike Zoom unit to create a larger sweet spot and ample cushioning. On the shoe’s upper, a molded collar optimizes fit and enhances ankle support for Anthony’s versatile game.
The upper features synthetic leather for support and lightweight durability, while perforated details enhance breathability. A webbed strapping system wraps the foot to provide superior lockdown. The updated foam heel counter integrates into the midsole, bringing strength and support to the collar, as well as a distinctive pattern produced by repetition of the letter M.
A FRESH NEW LOOK
Building on last year’s model, the Jordan Melo M11 echoes Melo’s physical transformation through the offseason. After a summer dedicated to intense workouts — Melo was known for hosting some of the game’s best runs at Jordan Brand’s Terminal 23 in New York — he returned slimmer, fitter and ready to push even harder this season.
Melo said he wanted the Jordan Melo M11 to have a more sophisticated look that is well suited to a clean color palette, but also uses hues and patterns to tell dynamic stories.
INSPIRED BY NEW YORK CITY
Born in the Red Hook neighborhood of Brooklyn, N.Y., Melo has always felt a strong connection to the city of New York. Each colorway of the Jordan Melo M11 is inspired by — and a tribute to — different elements of Anthony’s story.
“It was essential that we incorporate how important New York City is to me,” Anthony said. “It’s where my basketball journey started, and there’s no other city where I’d rather play the game.”
JORDAN MELO M11 CONCRETE ISLAND – Jan. 3rd
Inspired by the concrete jungle, this colorway of the Jordan Melo M11 juxtaposes the grit and shine of one of the world’s greatest cities. Gray across the forefoot echoes the concrete streets and the detailing on the tongue is a nod to brightly colored graffiti and street art, while a subtly speckled midsole evokes the bright lights of the city that never sleeps.
JORDAN MELO M11 JORDAN FAMILY – Jan. 3rd
Melo wanted to include a colorway tribute to the Jordan Brand family, who have been with him and supported him throughout his career. Featuring the traditional colorways worn by Michael Jordan — black, red and white — the shoe calls to mind the great Jordan rivalries with New York throughout the 1990s.
JORDAN MELO M11 BLACK/GOLD
– Jan. 1st
Featuring a simple, premium color scheme, the black/gold colorway has luxury touches, and highlights throughout.
As a tribute to his fans, Melo asked the Jordan Brand if he could poll the social media community to name the black/gold shoe, a first ever in the Melo shoe franchise history. Starting today, fans can vote on the name of Melo’s favorite M11 colorway. Voting will take place on @carmeloanthony’s twitter account tonight at 7pm EST.
Check back to @CarmeloAnthony and @Jumpan23 later this week to learn the results.
JORDAN MELO M11 RED HOOK SUNSET – March 1st
Born in the Red Hook projects in Brooklyn, Melo remains inspired by and committed to remembering his roots even as he achieves great personal success in basketball and business. This colorway brings to mind sunsets in Red Hook and early memories of his childhood in the famous New York borough.
Source: Nike, Inc.