Jordan Luka 5 Release Date

Jordan Brand is introducing Luka Dončić’s next signature model with a campaign that reframes his on-court reputation. Titled “Bad Luka! Nice Shoes,” the rollout leans into Dončić’s competitive edge while separating it from his footwear. The message is clear early: the Luka 5 is the one thing nobody argues with.

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The campaign builds on the narrative tone established during the Luka 4 era. Rather than ignoring past moments of tension, Dončić acknowledges them directly. In a lighthearted twist, he sends apology notes alongside pairs of the Jordan Luka 5 to referees, reporters, and close basketball peers. It’s a subtle way to humanize the story without softening the athlete.

Performance remains the focus once attention turns to the shoe itself. The Jordan Luka 5 “Venom” colorway combines Illusion Green with black accents, keeping the look sharp and functional. A breathable upper reinforced with fuse overlays works alongside Jordan Brand’s ISOband system, while full-length Zoom Strobel cushioning delivers consistent court feel. The setup mirrors Dončić’s controlled, deliberate approach.

Visually, the Luka 5 stays close to the line’s established language. That continuity feels intentional. Rather than chasing drastic changes, the design refines what already works, allowing performance to lead the conversation.

Jordan Luka 5 Release Date

The Jordan Luka 5 launches January 8th in “Venom” and “Viper Edge” colorways. Adult pairs retail for $135 and $145, with kids’ sizing available for $105 via Nike.com and Jordan Brand channels.

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