Jordan Brand is set to launch its latest basketball shoe collaboration with Luka Doncic, named the Luka 3, showcasing two unique color choices: the “Midnight Racer” and “Photo Finish” editions.

Doncic, partnering with Jordan Brand since 2019, extended his deal until 2029 last August. His debut signature shoe, the Luka 1, arrived in June 2022, establishing him as Jordan Brand’s top European athlete.

Building upon past innovations, the Luka 3 combines a mid-cut design with responsive full-length cushion 3.0 foam, ensuring agility and comfort. Incorporating an IsoPlate at the midfoot and durable rubber outsole, the sneaker draws inspiration from the automotive world, featuring webbing material akin to seatbelts and tire tread-like upper design.

The “Midnight Racer” version reflects Luka’s post-game drives, with pink and purple swirls and a mint IsoPlate, exuding late-night vibes. Conversely, the “Photo Finish” edition pays tribute to Luka’s love for cars, resembling a close race with a white base, mint IsoPlate, and hints of pink and green.

The Jordan Luka 3 is set to launch in July 2024 at $130 USD. The “Midnight Racer” will debut on July 5th in Europe, the Middle East, and Africa, with the “Photo Finish” available for Early Access on July 11th. More color options will follow in July, August, and September.

In summary, the Jordan Luka 3 blends performance and style, embodying Luka Doncic’s passion for basketball and automotive culture. With its distinctive design and innovative features, it promises to be a standout choice for basketball enthusiasts worldwide.

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