The latest Jordan Luka 3 colorway draws inspiration from Luka Dončić’s nickname, “El Matador.” Honoring his time in Spain, this edition moves away from the usual red and gold tones. Instead, it introduces a vibrant mix of hot pink and gold, offering a fresh perspective to the lineup.

The Jordan Luka 3 “El Matador” features hot pink flowers stitched in gold on the medial side, symbolizing flowers thrown to matadors. Gold accents enhance the luxurious design, appearing on the heel, tongue, and midfoot plate. The inner side of the tongue bears an “El Matador” tag, adding a personalized touch that highlights Luka’s history and connection to his nickname. The sneaker’s base is crisp white, allowing the colorful details to stand out.

Built for performance, the Jordan Luka 3 includes Jordan Brand’s Formula 23 cushioning for comfort and responsiveness on the court. Support elements like the IsoPlate system ensure stability during quick cuts and explosive moves, enhancing the overall performance of the sneaker.

The Jordan Luka 3 “El Matador” will release on October 10, 2024, at select Jordan Brand retailers in-store, online, and Nike.com. Available in men’s sizing, the retail price is set at $130 USD.

This vibrant colorway blends style with function, making it ideal for fans and players alike. Whether you’re looking for performance or simply want to honor Luka Dončić, the “El Matador” delivers in both style and substance. Don’t miss out on this special release—mark your calendar and grab your pair.

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