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Jordan Brand Introduces the Formula 23

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Jordan Brand has officially launched its newest lifestyle silhouette, the Jordan Formula 23 that’s now available.

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The shoe is a nod to the Air Jordan 10 as its design embodies the brand’s rich heritage while supplying lightweight, street-ready cushioning for those on the go. It also features a synthetic leather mudguard connecting to the laces for a lockdown and lateral support, while having a neoprene collar for a one-to-one fit.

Other notable details includes an Injected Phylon “IP” unit in the midsole for lightweight cushioning. A solid rubber outsole cage enhances traction, while cored-out sections provide depth and dimension to reduce weight and enhance flex like never before.

Look for the Jordan Formula 23 available today in various colorways, both online at Jordan.com as well as select Jordan Brand retailers.

Also included is the Jordan Wings Muscle Suit that features the iconic Wings logo and perforated side panels that tap into the brand’s heritage and original 1985 Jordan apparel line. Made to move, the silhouette incorporates a Nike Dry mesh liner with sweat wicking technology and a woven taffeta shell providing lightweight coverage. It’s now available online for $100 USD.

Below are a few teaser images of both A Boogie and Michael Crabtree wearing the upcoming Air Jordan 1 “All-Star” that drops soon. For more details, click here.

Jordan Formula 23 Inspired by the Air Jordan 10

Jordan Formula 23 Inspired by the Air Jordan 10

Jordan Formula 23 Inspired by the Air Jordan 10

Jordan Formula 23 Inspired by the Air Jordan 10

Jordan Formula 23 Inspired by the Air Jordan 10

Jordan Formula 23 Inspired by the Air Jordan 10

Jordan Formula 23 Inspired by the Air Jordan 10

Jordan Formula 23 Inspired by the Air Jordan 10

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Michael Crabtree rocking the Air Jordan 1 “All-Star”
Michael Crabtree Air Jordan 1 All-Star

A Boogie rocking the Air Jordan 1 “All-Star”
A Boogie Air Jordan 1 All-Star

Mario Briguglio
Mario Briguglio
Founder and Editor in Chief. My passion for sneakers started at age 6 and now I've turned my passion into a profession. Favorite Kicks - Air Jordan 3 "Black Cement"

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