After a decade-long hiatus, the Air Jordan 11 Cool Grey is back. It was first released in 2001 as one of the first non-OG Jordan 11 colorways, and then it was re-issued in 2010 during the first peak of Air Jordan mania. Now, during a time when Air Jordan demand is at a historical high, StockX has reason to believe that it could be the biggest release of the year.

StockX crunched their numbers and found evidence why this year’s holiday Jordan 11 release could make history – not just for Jordan Brand but the entire sneaker market. From sales trends to colorway valuation, they uncovered why this release should have your full attention this holiday season.

Find out why the Air Jordan 11 Cool Grey could be 2021’s biggest release in the full post here.