Jordan Brand’s iconic “Unbannable” campaign returns as Jalen Hurts, quarterback for the Philadelphia Eagles, gears up to wear special edition Air Jordan 1 High ’85 Cleats during Super Bowl LIX. These custom cleats celebrate Michael Jordan’s lasting impact beyond basketball, blending heritage style with modern football performance.
The cleats feature the classic black and red “Bred” colorway, true to the original Air Jordan 1. A bold black bar covers the signature Swoosh logo, nodding to the famous “banned” story. On the heel, “UNBANNABLE” appears in bold lettering, reinforcing the campaign’s powerful message. Adding a personal touch, Hurts’ custom PE logo decorates the right tongue, making these cleats unique to him.
Designed for top performance on the field, these Air Jordan 1 High ’85 cleats combine iconic looks with game-ready functionality. Super Bowl LIX offers the perfect stage to showcase this fusion of sports heritage and modern athletic design. Fans will undoubtedly notice these standout cleats during the big game.
Sneaker enthusiasts won’t have to wait long to grab a pair. The Air Jordan 1 High ’85 “Bred” will officially release worldwide on February 14, 2025. For those eager to secure them early, select retailers will offer early drops this weekend.
Don’t miss your chance to own a piece of sports history. Whether you’re a football fan, a sneakerhead, or both, these cleats connect past legends with today’s gridiron greatness. Get ready to celebrate the “Unbannable” spirit with the Air Jordan 1 High ’85.
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