JAIDE is getting its own Air Jordan 11 Low, with the shoe finished in a light sage color that pulls from beauty salons, nail shops, and barbershops.

The pair first surfaced earlier this year on James Whitner during the opening of A Ma Maniére’s new Atlanta flagship. Light sage tumbled leather covers the upper, with patent leather in the same shade wrapping the mudguard. The shoe also has a translucent outsole, JAIDE branding on the heel, and butterfly graphics across the sockliner.

The green color has a deeper connection to the story behind the shoe. Similar shades were often used in salons and other businesses after World War II because they were tied to calm, cleanliness, and freshness. The color also fits with JAIDE’s own jade-inspired identity.

The “FEELIN’ IT” campaign follows that same idea, focusing on personal style and feeling comfortable with how you look. Salons, nail shops, and barbershops are part of the story because they have long been places where people come together, talk, and express themselves.

JAIDE is also holding a launch event September 11 from 7 to 10 p.m. at the JAIDE Martini Bar in Atlanta. The night will include wine, R&B, and complimentary services from JAIDE barbers, hairstylists, and nail technicians.

JAIDE Air Jordan 11 Low Release Date

The JAIDE x Air Jordan 11 Low releases September 18 through JAIDE, A Ma Maniére, Social Status, and APB, both in-store and online. Raffles are also open through each retailer’s EQL page.

Stay up to date with all upcoming Air Jordan releases from our Air Jordan Release Dates page.