Adidas Basketball didn’t just show up for Game 3 of the Timberwolves vs. Lakers — they turned it into a full-blown crime scene. And of course, who better to crack the case than Ice-T himself? (Because nothing says “basketball” like Law & Order vibes and sneakers bagged as “evidence.”)
The Target Center concourse was transformed into a peach-colored investigation zone, celebrating Anthony Edwards’ AE1 signature line. Fans walked into a wild world of detective boards, caution tape, sneaker evidence bags, and suspiciously perfect handprints from Ant himself.
Meanwhile, Ice-T and Veda Howard played detectives like it was peak primetime TV, gathering “evidence” like crime-scene pros. Spoiler alert: the crime was a vicious poster jam — poor rims, never stood a chance. Naturally, adidas bagged up the Anthony Edwards 1 Low “Tie Dye” and dropped some exclusive gear for fans to cop while solving “crimes.”
As if it couldn’t get any better, a giant 3D version of the “Man Down” campaign ad took over the jumbotron, while Ice-T and Howard watched courtside looking way cooler than the entire Lakers bench combined.
To top it off, Edwards laced up the AE1 Low “3SSB” colorway, which dropped April 12th — and yes, it’s still sitting out there, waiting for you to secure the evidence, BUY NOW.
With bold campaigns like this, adidas Basketball proves once again: mixing sneakers, celebrity cameos, and a little chaos? Always a winning case.
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