HIDDEN.NY, once just an Instagram moodboard, has evolved into a sought-after brand, engaging in collaborations and merch releases. The latest venture is a partnership with ASICS, resulting in the GEL-NYC set to launch in Spring 2024.

This collaborative sneaker boasts a white mesh base with silver synthetic panels. Notably, HIDDEN’s vibrant green branding adds a striking contrast on vector logos and midsole components. ASICS’ logo receives a pixelated twist, paying homage to HIDDEN.NY’s digital roots. The sole unit adopts a greyscale palette, with the lowercase “h” logo appearing on the toe and shoe-box.

Scheduled for release in March 2024, the HIDDEN.NY x ASICS GEL-NYC will be available at select retailers, both in-store and online, including ASICS.com. Priced at $160 USD, this collaboration is anticipated to capture the attention of sneaker enthusiasts and fashion aficionados alike.

In summary, HIDDEN.NY’s evolution from a digital moodboard to a robust brand is evident in its latest collaboration with ASICS. The GEL-NYC, characterized by its sleek design and pixelated elements, is set to make waves in the fashion scene come March 2024. Don’t miss the chance to grab a pair and be part of the HIDDEN.NY movement.

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UPDATE 3/27/24: After the recent NYC pop-up event, the Hidden NY x ASICS GEL-NYC collaboration is poised to launch online at hiddenppf.com on Friday, March 29th at 3 PM EST (12:00 PM for Hidden PPF members). As of now, no official release date has been announced on Asics.com. However, there are hints that additional pairs might become available on April 12th.