Sanrio continues its playful collaboration with PUMA Sportstyle with the new Hello Kitty® and Friends PUMA Collection.

The collection infuses signature Sanrio characters into PUMA’s most iconic silhouettes including the Palermo, Easy Rider, Suede XL, Fun Racer SLIPTECH™, Carina 3.0, and Club II Era.

Featuring pastel hues, glitter accents and heart-shaped charms highlighting Hello Kitty, Kuromi, and My Melody. The Palermo pairs feature beaded accessories and floral Formstrips while the Suede XL is sprinkled with a speckled pink midsole. Slip-on styles are elevated by full-length character prints on the Fun Racer SLIPTECH™. The easy-on, easy-off styles are the perfect footwear choice for little ones on the go.

Accessories including pleated skirts, backpacks and hats complete the collection for Fall 2025. The pieces feature the collection’s signature pink and purple hues in order to keep Sanrio’s whimsical style alive, while layering PUMA’s sport-lifestyle styling.

The Hello Kitty & Friends x PUMA collection is available at PUMA.com and selected retailers.

Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.