Extra Butter has just open the doors to their latest Jordan Brand Legacy Club in New York showcasing everything Jordan Brand has to offer. The store will be opening throughout the holiday season. Check out the description and photos below and let us know what you guys think in the comments section. Is this a place you’d love to check out?
Extra Butter’s newest addition to its portfolio of experiential shopping experiences is the Legacy Club; a pop-up space dedicated to showcasing the legend of His Airness, Michael Jordan, as well as the heritage of Jordan Brand.
With a dominating basketball career, a multitude of major sponsorships and a pioneering athletic shoe contract, such a successful career provided a life of luxury and lavishing living for Jordan to enjoy the finer things in life. Michael’s particular keen interest in cigars became the inspirational focal point, transforming the space into a traditional members-only cigar lounge. The tin molded ceiling, leather tufted wingback chair and ottomans, vintage cigar boxes, gold and velvet flocked wallpaper, Persian rug and gold frames to highlight the footwear, the aesthetics exude exclusivity and first class quality; the antithesis of what MJ set out to do with Jordan Brand. The space’s look and feel aligns itself with Jordan’s “Remastered” initiative, refocusing on premium craftsmanship. The family-style collage of portraits completes the storytelling, highlighting his life on and off court, either igniting nostalgia or providing a better glimpse of yesteryear.
Throughout the holiday season, all Jordan Brand products will be released and available through the Legacy Club. Be sure to visit often as we may just so happen to have some special surprises.
Extra Butter Legacy Club
124B Allen Street
(btwn Delancey & Rivington)
New York, NY 10002
Source: Extra Butter