Japanese women’s apparel and yoga brand emmi has collaborated with ASICS to give a fresh spin to the GEL-NYC silhouette, incorporating a nostalgic Y2K aesthetic. This unique partnership marks emmi’s debut into the realm of sneakers, showcasing their innovative approach to fashion and fitness. The fusion of emmi’s distinctive style with ASICS’ renowned comfort and performance features promises a compelling footwear experience for enthusiasts.

The GEL-NYC edition showcases a crisp White mesh upper complemented by sleek Metallic Silver accents adorning the leather overlays. Notably, vibrant Huddle Yellow highlights accentuate the Tiger Stripes and tongues, injecting a striking contrast that elevates the collaborative design. Finished with a White and Grey midsole atop a sturdy Black rubber outsole, the shoe boasts a balanced blend of style and durability.

Launching on May 15, 2024, the emmi x ASICS GEL-NYC will be available online, in-store, and on ASICS.com. Priced at $130 USD, it’s offered in women’s sizes.

In summary, emmi’s innovative flair meets ASICS’ comfort and performance. This collaboration promises a compelling footwear experience for enthusiasts seeking style and functionality. Don’t miss the chance to step into this unique blend of fashion and fitness!

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