Diadora is revisiting the 1988 Seoul Olympics with this Diadora Seoul to Rio Collection that includes 7 sneakers from 7 stores through Europe and United States.
The Euro group uses the Diadora IC4000 silhouette and includes shops like 24 Kilates (Barcelona), Hanon (Aberdeen), Patta (Amsterdam) and Solebox (Berlin). Representing USA using the Intrepid runner are Concepts (Boston), Kith (NYC) and Packer Shoes (NYC). All three US stores have added their finesse to the Intrepid runner.
Conceived with new materials and colors, these seven variants aim to build an emotional and stylistic connection with 1988, melting past and present thank you to this iconic design, part of running heritage and Diadora’s DNA.
Each pair is limited to 500 units and will be available in unisex sizing, except for the Concepts and 24 Kilates designs, which will be available in men’s sizing only. Matching apparel and duffle bags were made for each design.
The Diadora “From Seoul to Rio” Collection will have two separate release dates. The IC4000s will debut on August 6th through Euro retailers, while the Intrepid will drop in the US on August 20th.
The apparel collection will release in September at two pop-up shops, one in Tokyo and the other in Rio.