Cooper Flagg is starting to take on a bigger role with both the Dallas Mavericks and New Balance, and the latest step is the reveal of his own signature logo. The mark will be used on future New Balance products tied to Flagg as the brand continues building around the young forward.
The logo uses his “CF” initials and adds pine tree details along one side, a reference to Flagg growing up in Maine. He said he wanted the design to connect his name with where he is from while still keeping it simple.
New Balance has not announced a signature shoe for Flagg, but the new logo gives the brand something it can carry across future footwear and apparel. Flagg has already appeared in New Balance’s “We Got Now” campaign and also helped introduce the New Balance 950 during his rookie season.
The Cooper Flagg signature logo is expected to appear on upcoming New Balance products connected to him.
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Photos: kicksvision
