Adidas appoints WNBA star Candace Parker as women’s basketball President. Parker’s long association with Adidas leads to this significant role shift. She views this move as a natural progression in her Adidas journey. From player to leader, Parker embodies Adidas’ commitment to change. She emphasizes the importance of innovation, representation, and access.

Recently retired, Parker joins Adidas officially after 16 years. Eric Wise, Adidas’ global GM of basketball, praises Parker’s transition. He sees her as an innovator passionate about the game. Adidas trusts her to lead the women’s basketball business.

Parker’s focus lies in advancing women’s sports at Adidas. This aligns with the growing interest in women’s basketball. Players like Caitlin Clark, Sabrina Ionescu, and A’ja Wilson propel the sport’s popularity. As president, Parker aims to drive growth and credibility for Adidas.

In conclusion, Candace Parker’s appointment marks a pivotal moment for Adidas. Her journey from athlete to leader signifies Adidas’ dedication to women’s sports. With Parker at the helm, Adidas anticipates a bright future for women’s basketball.

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