Home Adidas Beyoncé and adidas Announce Partnership That Includes Signature Shoes

Beyoncé and adidas Announce Partnership That Includes Signature Shoes

Beyoncé and adidas have announced a new partnership as she will become the “creative partner” for the clothing brand and is set to launch new signature footwear and apparel.

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The partnership will also include a re-launch of Beyoncé’s Ivy Park clothing line. Ivy Park was co-founded with Philip Green, the owner of Topshop; after sexual and racial harassment allegations were made towards Green in October 2018, Beyoncé’s Parkwood Entertainment acquired full ownership of the brand in November 2018.

“This is the partnership of a lifetime for me,” Beyoncé said in a press release. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”

Beyoncé now joins the ranks of Kanye and Pusha-T, who also have deals with adidas. Could she lead the way to release a women’s line for adidas Yeezy? Stay tuned to see what’s to come.

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Mario Briguglio
Founder and Editor in Chief. My passion for sneakers started at age 6 and now I've turned my passion into a profession. Favorite Kicks - Air Jordan 3 "Black Cement"

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