Beyoncé and adidas have announced a new partnership as she will become the “creative partner” for the clothing brand and is set to launch new signature footwear and apparel.
The partnership will also include a re-launch of Beyoncé’s Ivy Park clothing line. Ivy Park was co-founded with Philip Green, the owner of Topshop; after sexual and racial harassment allegations were made towards Green in October 2018, Beyoncé’s Parkwood Entertainment acquired full ownership of the brand in November 2018.
“This is the partnership of a lifetime for me,” Beyoncé said in a press release. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
Beyoncé now joins the ranks of Kanye and Pusha-T, who also have deals with adidas. Could she lead the way to release a women’s line for adidas Yeezy? Stay tuned to see what’s to come.
