In a festive spirit for the Holiday 2023 season, Japanese sneaker boutique atmos and New Balance extend their creative partnership with the launch of a collaborative edition of the iconic New Balance 550. This special edition, named “Back in Black,” boasts a sleek, stylish monochromatic design blending black and white hues.

Crafted from premium nubuck, the all-Black base is complemented by smooth leather overlays and jersey mesh tongues, adding a distinct touch to the design. Noteworthy elements include White accents on the pebbled leather “N” logos, midfoot panel piping, 550 banding, and tongue tags. The “Back in Black” concept finds its culmination with a fully Blacked-out midsole and outsole, delivering a cohesive and stylish finish.

Scheduled for release on December 23, 2023, exclusively through atmos Tokyo, the atmos x New Balance 550 “Back in Black” has generated buzz through a draw open for entries in Japan until November 22nd. The shoe, available in men’s sizing, boasts a reasonable retail price of $140 USD.

As enthusiasts eagerly anticipate this exclusive drop, the collaboration stands as a testament to the enduring partnership between atmos and New Balance, merging Japanese style with the iconic New Balance 550 silhouette. Stay tuned for a celebration of fashion, functionality, and the timeless appeal of Black and White aesthetics in the sneaker world.

Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.