Reebok has partnered with Boston-based Artists for Humanity (AFH), a pioneering program that enables social change for under-resourced youth. The aim of the partnership is to break down barriers for four young adults by providing paid creative work, affording them the opportunity to design limited edition sneakers via a unique mentorship program.
Reebok and AFH are proud to unveil three designs that are the result of this enterprising partnership.
Jonathan Vergara created a geographically-themed Reebok Classic Leather, reflecting both the brand’s birthplace as well as the current residence – Bolton, Northwest England and Canton, Massachusetts respectively. The hand-painted Atlantic Ocean-inspired vamp separates each continent, as represented by the contour lines on the heel and toe. The ‘1405’ code on each shoe represents the height of Bolton’s highest peak, Winter Hill. New England’s Mount Washington is called out by the ‘6289’ emboss on the heel.
Thornton ‘Sparticus’ Nguyen takes off on a flight of fancy by way of the Reebok Workout Plus – a rocket ship representing life’s journey through the turbulent mists of teenage years. The ‘Struggle Clouds’ of red, orange and pink portray a fiery launch, which settles into the deep navy sole like the mysterious expanse that awaits the accelerating spacecraft.
Next up is the Reebok Club C that was designed by Jonathan Tejeda and Kathleen Canola. The shoe comes dressed in a mix of Red, Blue and Yellow that’s inspired by William the Conqueror’s coat of arms with a Tudor rose motif. The year 1066 hits the heels as a nod to the Battle of Hastings, which is the beginning of the Norman Conquest of England.
Look for the entire Artists for Humanity x Reebok Classic Collection to release on April 7th at select Reebok Classic retailers worldwide and Reebok.com in limited quantities.