Reebok and ICECREAM are bringing back the Board Flip “Pale Cerulean,” a colorway last seen when the model debuted in 2006. The release starts July 2, 2026, through BBCICECREAM.com, followed by a wider launch on July 14.

Created during ICECREAM’s early years under Pharrell Williams and NIGO, the Board Flip sits firmly in the mid-2000s skate era. Its bulky build, loud colors, and cartoon branding reflected the crossover between skateboarding, music, and streetwear at the time.

The returning pair stays close to the original. Pale blue perforated leather covers most of the upper, with matching suede around the eyestays and a rubber toe cap up front. Yellow tongues and midsoles break up the tonal look.

ICECREAM’s Bones & Cones logo is stitched near the lateral heel. More branding appears on the tongue tags and heel tabs, while a skate-ready tread pattern finishes the outsole. The shoes will also come in custom packaging.

A Paris Fashion Week activation on June 24 will give the “Pale Cerulean” Board Flip an early spotlight. It is another reminder of how much of Pharrell and NIGO’s early ICECREAM work has found its way back into the current sneaker conversation.

The Reebok ICECREAM Board Flip “Pale Cerulean” releases July 2 at 10 AM ET on BBCICECREAM.com. Reebok.com and select retailers will carry the global release on July 14 at 10 AM ET.

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