Home Under Armour Under Armour Releases Superhero-Inspired Alter Ego Highlight Cleats

Under Armour Releases Superhero-Inspired Alter Ego Highlight Cleats

“In many ways, today’s football players can be described as real-life superheroes. From awe-inspiring stature to surreal playmaking ability, these gladiators are the men fans live through vicariously. So it makes sense that Under Armour would team up with DC Comic and Marvel to bring five of the most popular superheroes to the gridiron.

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The Alter Ego Highlight is the next generation of Under Armour’s flagship football cleat, styled in colorways representing some of the all-time great superheroes. Represented in the collection are Batman, Superman, Captain America, Hulk and The Flash. In addition to eye-catching colors, each hero’s logo is printed on the collar of the cleat.

Tech wise, the Alter Ego Highlight uses ClutchFit technology to wrap your foot in a lightweight “second skin” for natural feel and powerful support. A 3D-molded tongue enhances protection, while 4D foam in the footbed molds to your foot for a lockdown fit. V56 in the forefoot helps prevent over-extension. Under Armour’s PlasmaX plate works with your foot’s natural motion for unrivaled performance. Lightweight, bladed cleats provide superior traction for quick cuts and explosive acceleration.”

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Source: Eastbay Blog

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