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Under Armour Offers Kevin Durant 10-Year $285 Million

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Kevin Durant has now been offered a 10-year endorsement from Under Armour worth between $265 million and $285 million for 10-years. It is now up to Nike to match the Under Armour contract. If they do, KD will not be able to legally sign with Under Armour, but if they don’t KD will be able to sign with any brand – like Under Armour.

The deal includes Under Armour stock and other incentives, such a community center built in his mother’s name, whose exact worth will not be known for some time.

Nike, which saw its signature business related to the Oklahoma City Thunder forward grow to roughly $175 million at retail last season, will have the right to match, which is a condition of Durant’s current contract with the brand. Durant can still choose Nike if it doesn’t match but can’t legally choose Under Armour if Nike does.

If Nike passes on matching, Durant would be the second high-profile endorser Nike has lost to UA in the past two years. Last year, UA outbid Nike for the endorsement services of Golden State Warriors guard Stephen Curry, who will get his own signature shoe with the company for the first time in February.

If Durant’s relationship with Nike ends, it will be interesting to see how it liquidates his latest shoe, the KD7. Colorways are planned and have been sold through to retailers through the end of the year, and sources say Nike has the contractual right to liquidate its current line.

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Mario Briguglio
Mario Briguglio
Founder and Editor in Chief. My passion for sneakers started at age 6 and now I've turned my passion into a profession. Favorite Kicks - Air Jordan 3 "Black Cement"

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