Adidas is expanding Anthony Edwards’ growing signature lineup with a new entry designed to reach a wider audience. The upcoming adidas Believe That 1 introduces a more affordable option, arriving as a budget-friendly alternative within his performance basketball catalog.

The timing follows a major All-Star Weekend moment for Edwards, where his on-court impact and rising profile continue to elevate his partnership with Adidas. With momentum building around his signature line, the brand is now widening access by offering a lower price point model without stepping away from performance-driven design.

From a design standpoint, the Believe That 1 pulls cues from the AE1 while still carving out its own identity. A V-shaped upper construction wraps the lacing system, giving it a familiar visual connection to his debut model. Meanwhile, the overall shape leans slightly bulkier, aligning more with the evolution seen in his second signature shoe.

New elements help separate this release. A synthetic side cage improves airflow and support, while the outsole keeps things simple with functional traction. Signature branding remains present, including Edwards’ logo integrated into the sole. Underfoot, adidas includes Dreamstrike cushioning to maintain comfort and responsiveness on the court.

Two launch colorways are expected, including a clean all-black option and a peach-inspired look that nods to Edwards’ Georgia roots. The model is set to release on June 1st, priced at $100 for adults and $80 for kids.

Overall, the Believe That 1 reflects adidas’ strategy of scaling Edwards’ line—offering performance, identity, and accessibility in one streamlined package.

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(GS sizing below)