During Nike, Inc.’s Fiscal 208 Second Quarter reports, Nike brand president Trevor Edwards talked about Jordan Brand, and what to expect from upcoming Air Jordan products in 2018.
We’ve heard the report before, but one of the key takeaways was Edwards’ statement regarding Jordan Brand, “we want to keep Jordan icons coveted and special, which is why we are proactively managing the exclusivity of specific iconic styles.”
While Jordan Brand produced more products to meet their revenue goals, Retro Air Jordans didn’t sell as well as expected and would even end up hitting sales racks.
So with less products sold, that means that Jordan sales will go down, but they’re hoping the hype for Air Jordans will rise once again.
One of their biggest releases of 2018 will be the return of the Air Jordan 3 Black Cement that will include Nike Air branding on the heels. So this will be a true test to see how available this release will be as Jordan Brand plans to make Air Jordans harder to cop again in 2018.
Much like the Nike Air Force 1, the Air Jordan 1 will be their only mainstay model, which means you’ll see plenty (20-30+) colorways released next year.
What do you guys think? How can Jordan Brand get their juice back? Speak your mind in the comments section, and hopefully someone from JB will be paying attention.
Nike brand president says "we want to keep Jordan icons coveted and special, which is why we are proactively managing the exclusivity of specific iconic styles"
Translation: Js are going to become rare / harder to cop again. $NKE
— Sara Germano (@germanotes) December 21, 2017
Also, check this out. Pretty crazy huh?
Nike did $8.6 billion last Quarter; that is $658 Million/week; $94 million/day; $3.9 million/hour; $65,000/ minute $1087 per second
— Matt Powell (@NPDMattPowell) December 21, 2017