Air Jordan 4 Bred 2026

Few sneakers command attention the way this one does. As Black Friday approaches in 2026, Jordan Brand is lining up a return that leans heavily on history, accuracy, and restraint. The Air Jordan 4 “Bred” is officially set to come back with Nike Air branding and a shape closer to the original than any recent retro.

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The Air Jordan 4 Bred 2026 revisits the blueprint that made the colorway iconic. Black nubuck sets the foundation, while Cement Grey accents and Fire Red hits land exactly where they should. Nike Air branding returns to the heel, reinforcing the OG intent and placing this release firmly alongside the most respected versions of the past.

That attention to form matters here. Jordan Brand has spent the last few years refining retro proportions, and this pair reflects that shift. Early details point to a slimmer toe box, cleaner panel cuts, and an overall profile that mirrors the late-’80s design language. Reports also call for white edges that resemble the original release, plus packaging in the classic Jordan face box.

Michael Jordan wearing the Bred Air Jordan 4 during the 1989 NBA All-Star Game, shown in two on-court action shots—one of him resting with hands on knees, and another of him driving to the basket against Western Conference defenders. — Michael Jordan rocking the “Bred” Air Jordan 4 during the 1989 NBA All-Star Game in Houston, Texas. NBA Photos/NBAE via Getty Images

Historically, this colorway has marked turning points. From Michael Jordan’s 1989 All-Star Game appearance to pivotal retros in 1999 and 2019, each return has carried weight. Even the 2024 “Bred Reimagined” showed how flexible the design could be, though this time the goal is clear fidelity, not experimentation.